In 2015 Merriam Webster Dictionary found that “culture” was the most popular word of the year and, forbes.com published an article titled Culture: Why It’s The Hottest Topic In Business Today in which Josh Bersin discusses the importance of a winning culture to attracting the best talent. The article sites different software and programs businesses across the world have begun to use, hoping to improve their culture, drive growth, increase employee retention, and attract the most talented candidates to open positions. From employee engagement to workspace remodels, there is a shift happening, and it is based on the idea that building a winning business culture is the best way to create sustainable growth and success for any business.
If you already feel like you’re in the weeds trying to understand what your business culture is or how to change it, you are not alone. Business culture is created by; 1) how clients feel and speak about their experience doing business with you, 2) how your employee’s feel about coming to work, 3) How they treat one another at work, 4) how motivated they are to do the work and, 5) how they speak about working for you. In short, Business Culture is the Humanity of your business. The People of Your Business Are The Business Culture.
Building a successful and winning culture requires you to create a work environment that supports your mission while building teams of independent, confident, and reliable people. This work environment has to stretch from the daily operations at the top of the corporate ladder, to the entry level new hire orientation.
Here’s the trick! It has to be established first from the top with transparent standards and accountability. If the leadership is only implementing standards within their teams to create a culture, it will lead to the burn out of your best employees. They have to be living and breathing the culture across their level of leadership, experiencing how it is adapted across departments, finding area’s where a standard is muddied by missing accountability, and actively create solutions in real time.
“How do I do that,” you may ask? Stay tuned for next months Business Culture: First Week Focus where I will be sharing how you can change the conversation at your next meeting, and create valuable partnerships within the group, turning your “players conference” into a “team meeting.”